W.L. Ware

”Business Papers Co-operate in Retailers’ Congress

At the sessions of the National Congress of Retail Merchants held in Chicago last week there was a notable departure, from the conventional in that each day’s programme was in charge of a business paper circulating in that particular field. The idea was originated by W. L. Ware, trade commissioner of the Chicago Association of Commerce and was outlined in some detail by Printers’ Ink a few weeks ago.

On one day there was a ‘Business Builders’ Conference’ under the direction of the Dry Goods Reporter of Chicago, with C. B. Partridge, editor of that paper as chairman.

On another day there was a ‘Millinery Round Table’ under the direction of the Millinery Trade Review with Miss Winifred Witham as chairman.

Two days were devoted to electrical goods and house furnishings, the programme being under the direction of the Electrical Review with C. A. Tupper as chairman.

One entire session was devoted to advertising, the chairman being W. Frank McClure. of the Chicago Advertising Council.”

Reference Data:

Printers' Ink, Vol. 116, 1921, page 154

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