Senior Marketing Analyst
The formal stuff: Tara joined Leap Media Solutions in November, 2014 and is responsible for database design and integration, campaign analytics, marketing operations, and client support.
She began her career at the Lakeland Ledger in 2000 in Customer Service. In 2003 she moved into the role of Circulation Coordinator before being promoted to Marketing Campaign Analyst for the New York Times Regional Media Group in 2007 and continued in this role with Halifax Media until August, 2012. Most recently, Tara served as Senior Marketing Analyst with DataMentors, Inc., based in Wesley Chapel, FL.
Tara is a highly skilled data analyst, playing a key role in the DTI and MAAX implementations at the New York Times Regional Media Group. During her career, she has developed automation processes, customer acquisition and retention programs, and standardization practices that have driven operational efficiencies and peak performance for newsmedia organizations. Tara will receive her Associates in Business Administration with a Specialization in Marketing in the spring of 2015 from Polk State College. She lives in Lakeland, Florida with her husband and three dogs.
The fun stuff: An avid dog lover, one of her favorite breeds is Pug. She is a volunteer foster home for Pug Rescue of Florida and even has one named Frank after the Pug in Men in Black. Her favorites…
Book: The Great Gatsby
Movie: Iron Man Series
TV Show: Criminal Minds and Walking Dead
Band: Aerosmith and Queen
Beer: Root beer