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http://books.google.com/books?id=s4Rs6X-y0mMC&lpg=PT261&ots=OroJN2H_8v&dq=rosie%20ware&pg=PT261#v=onepage&q=rosie%20ware&f=false

Reference Data:

The Global Brand: How to Create and Develop Lasting Brand Value in the World..., by Nigel Hollis, 2010, page 261